Golden Crackers (CNY)
– Our hero product from our newly-launched savoury line, Munchie Smiles
It is no secret that Asians have had a long love affair with crunchy snacks, so we at Cookie Smiles are delighted to launch our very first savoury product under a new line titled Munchie Smiles.
Similar to Cookie Smiles, the narrative behind Munchie Smiles stems from a mission to provide support to those most in need. With the uprise of COVID-19, agricultural farmers were in dire need of aid and needless to say, Agnes wanted to help those from her hometown, Kuching, by any means necessary. Without a blueprint on how to scale up volumes and export handmade keropoks (prawn/fish crackers in Indonesian), Agnes stepped into unchartered waters and bridged the gap from local farmers to international markets.
Paying homage to the classic cracker, we are thrilled to re-introduce this traditional Asian favourite with a modern twist. The Munchie Smiles version is called Golden Crackers or in Chinese, Siu Har Har – an endearing name that was coined by Jo’s entrepreneur husband that ties in neatly with the Cookie Smiles brand.
These delectable savoury treats, sprinkled with specks of edible gold, will be ready just in time for Chinese New Year 2021. So as we enter the year of the Ox, we hope you can join us for some cracking good Siu Har Har times as we come together over a love of great snacks.